Client Success Stories

Case Study – Landway.com

Landway is a corporate and resort apparel supplier that serves promotional distributor businesses and retail stores in destination locations.  Their primary product line is outerwear (jackets, fleece, winter coats), and customers range from resorts and retailers in ski vacation towns to large corporate promotional distributors that might be selling to a business that wants professionalism and consistency in what their sales team wears out in the field. 

There were multiple challenges that Landway faced in trying to make their business more efficient:

• Before Speartek, they had no online customer ordering or way to check inventory. 
• The Landway.com website was dated and did not deliver a professional online presence.  
• They sold at several different price levels based on the size of the customer and industry.
• They needed order administration automation.

Business Solution  

Landway selected Speartek because of the defined and documented solution that would be implemented, proven B2B and industry experience, and ERP integration abilities. 

• B2B online ordering for multiple customer types and price points on an updated and professional website
• Integration to ERP system for inventory display and automated order processing

The project was a huge success within a short time and has continued to provide a growing and exponential return on investment through operational cost savings. 

• Landway went from no online orders to 60% of their total transaction volume processed through the website within only six months. 
• Automation of order processing to save administrative time and decrease time from order receipt to shipping, improving cash flow
• Continued company growth of 25% one year after implementation with no need for additional order processing staff, resulting in more profitable growth. 

Client Satisfaction:

“Speartek was up for the challenge of a very aggressive timeline and getting a complicated distributor website up in record time. With multiple price levels for distributors, retailers, and consumers, the complexity of the pricing alone was intense. Additionally we wanted the site integrated to our ERP so that orders would automatically be processed. We launched a powerful site and changed how we do business. The website processed over a thousand orders by only the third month and within six months was handling 60% of our transaction volume."

“It quickly became the most productive member of our customer service team. "

Colleen Mitchell
Landway / Operations Manager