Right now, we are in the midst of a shift in the way online shopping is done. A few years ago, shoppers were limited to making their online purchases from a desktop computer or laptop. Now consumers have the ability to shop, and buy, from their mobile phones and this trend is growing.
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So what do all these numbers mean? Mobile is not a fad, it's where your customers are. In 2015 mobile internet usage is expected to take over desktop internet usage. A good mobile experience is important to acquiring customers and keeping existing customers, which means growth in your business and more sales.