SPEARTEK LAUNCHES ONLINE STORE FOR JOE GIBBS RACING

ATLANTA (November 1, 2004) -- SpearTek, Inc. announces the successful launch of the new online store for Joe Gibbs Racing, one of the leading teams in NASCAR. This extensive ecommerce solution includes separate stores for NASCAR drivers Tony Stewart, Bobby Labonte, and Jason Leffler, as well as a store for the Washington Redskins, the NFL team being coached again by threepeat Super Bowl winning coach Joe Gibbs.

At http://shop.joegibbsracing.com/ fans can find apparel and promotional products for their team or driver. The success of the website launch goes deeper in that shoppers can purchase products from multiple stores through one simple checkout. Additionally, all transactions are automatically fed into the Microsoft Retail Management System, a point of sale solution built specifically for retail businesses. This distinction enables 24/7 ordering and automation of the online business application completing integration of the ordering process into the day-to-day order fulfillment within the brick and mortar business.

SpearTek, (speartek.com) an Atlanta-based technology firm specializing in ecommerce and other business applications, partnered with Official Race Shop (officialraceshop.com), an Alpharetta based firm that focuses on branding and design for NASCAR and Busch series race teams.