Mobile E-commerce

Right now, we are in the midst of a shift in the way online shopping is done. A few years ago, shoppers were limited to making their online purchases from a desktop computer or laptop. Now consumers have the ability to shop, and buy, from their mobile phones and this trend is growing.

Did you know?

  • Recent research has found that people are 67% more likely to make a purchase if a website they’ve reached on their phone is smartphone-friendly.
  • 75% of mobile users use their mobile device for shopping.
  • In 2015, mobile commerce retail sales are expected to make up 24% of total e-commerce sales.
  • 91% of adults have their mobile phone within arm’s reach 24/7.
  • 31% of American adults who have cell phones use their phones for the majority of their Internet access.

So what do all these numbers mean? Mobile is not a fad, it's where your customers are. In 2015 mobile internet usage is expected to take over desktop internet usage. A good mobile experience is important to acquiring customers and keeping existing customers, which means growth in your business and more sales.