Smith Novelty Company Launches New eCommerce Site

Smith Novelty Company partners with Speartek, an Atlanta based web technology firm, to create new ecommerce site to better serve the needs of their customers.

(ATLANTA, GA)  Smith Novelty Company (http://www.smithnovelty.com/) and Speartek (http://www.speartek.com) worked hand in hand to build a website that would enhance the user experience for the Smith Novelty client base. Retail store owners will now have the ability to shop directly from the site by using the wholesale login while individual consumers can order specific destination souvenirs.  Functionally and aesthetically, this partnership produced a site that allows Smith Novelty to fully service the needs of their vast client base.

The Speartek CMS platform, with its enhanced eCommerce functionality, has been proven to increase site traffic and sales activity with both new and return customers.  Smith Novelty Company looks forward to similar results with increased benefit to their customers.  

"It was great to work with Derek and his team at Speartek," said Ken Glaser, Jr. President of Smith Novelty Company.

“I am excited to see how our new website will be received by our customers and the general public. I feel that a strong presence on the internet is of the utmost importance in positioning our company for the future."

Smith Novelty Company began in the early 1900’s as one of California’s first magazine distributors and has continued to expand its souvenirs business across the United States with major retailers, special attractions, airport concessionaires and wholesale distributors. As a result of their efforts, Smith Novelty Company has been recognized across the United States as a leader in designing new and exciting products for the souvenir market.

“Of the different markets that Speartek has a presence in, the souvenir and gift industry is where we have the most clients and the longest history.  The opportunity to work with Smith Novelty was an especially exciting opportunity due to the level of respect they have always had from their peers and clients. It was also a pleasure to work with the Smith Novelty team, which was headed by their Project Manager, Sean Anderson.“ said Derek Griffin, President of Speartek.

Speartek is an Atlanta-based eCommerce website development firm specializing in wholesale and retail eCommerce. Speartek has developed their strong presence within the gifts and souvenir industry by serving as the technology partner for numerous respected wholesale companies, as well as some of the most prominent museum and national park retailers.  

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