Crossroads Jewelry Launches Ecommerce Website

(Florence, MA. / December 12, 2005) - Crossroads jewelry joins together stories of friendship, passion for design, and world travel. In 1999 Dmitri Robbins and Marpa Eager founded Crossroads with a commitment to bringing handcrafted jewelry to specialty boutiques. Inspired by the beauty of the glass art friends were creating in the foothills of the Berkshire Mountains, Dmitri and Marpa traveled the globe, meeting designers and artisans, creating an exciting new jewelry collection.

In 2001, while discussing marketing strategies with co-owners of rising tide Pete Sylvan and Jeff Shotland (who Marpa had been partners with years earlier), the two teams decided to join forces. Peter and Jeff, similarly to Marpa and Dmitri, are lifelong friends who together formed Rising Tide in 1990. Combining the strong business backbone and infrastructure of Rising Tide with the creative and marketing talents of Crossroads has led to the exciting strength, growth, and success of the company.

Crossroads has evolved significantly since then, seeking out and adding new lines of contemporary and artful jewelry from designers around the world. The line includes work from artisans in Mexico and Thailand, as well as Western Massachusetts, and New York City. Crossroads is sold in women’s apparel stores, gift stores, galleries, boutiques, and better department stores throughout the United States. Since its inception Crossroads has grown substantially, and is currently poised to enter the European market.

As Crossroads continues to expand and grow they hired Speartek, Inc. to develop a password protected website for their business.  This make orders and reorders very easy for their wholesale customers, giving the crossroads employee’s time to work in other areas of the business.

To check out their site visit www.crossroadsjewelry.com.

To find out more about Speartek and ecommerce websites, visit www.speartek.com