Case Studies - Sea Island Properties

Luxury Real Estate  |  Sea Island Properties  |  www.seaislandproperties.com

Opportunity & Challenge

Sea Island Properties, the real estate division of The Sea Island Company required a website to effectively present and market available residential lots selling for $1 million+ and luxury homes selling from $4million to $20million. They also needed to control the management of new property listings, and the content and images necessary to provide a ‘virtual tour’ of each home.

Strategy

Speartek needed to design a website consistent with the luxury brand of Sea Island. The frequent updates and extensive images necessary for the home listings required a powerful database, and easy to use administrative tools to allow Sea Island Properties staff to control the constantly changing listing.

Solution

Speartek built and launched an extensive new website detailing the variety of communities in and the near the Sea Island resort area, built a structured property listing database for the unique needs of the resort, and built a multi-filtered search so prospective buyers can find their dream houses.

Continued Success

The design of the Sea Island Properties site reflects the beauty of the natural environment on Sea Island, while also portraying the luxurious architecture and landscapes of the properties. The result is an engaging experience where users spending hours browsing the site, the properties, and the image galleries. Site visitors are researching all that the island has to offer and then translating that research into real estate purchases.

Fast Facts

• Develop a custom designed site, built upon designs and branding provided by client agency
• Create a community landing page for the marketing efforts of the numerous neighborhoods and communities
• Build an extensive and stable property listing database
• Flexible image listing options for the detailed visual presentation of each property
• In depth property search allowing visitors to search across different prices, neighborhoods, and other preferences