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Case Studies - Sea Island - The Cloister

Resort  |  Sea Island  |  www.seaisland.com

Opportunity & Challenge

Sea Island is the home of the Cloister, a renowned luxury resort and the Golf Lodge, ranked as the #1 golf resort in America.  The Sea Island Company has been a client since 2002.  Their original challenge was that they desperately wanted control over their content updates with a newly designed site their design & branding agency was creating for them.  The continued challenge was to keep that control as the site has been redesigned and developed on the Speartek platform 4 separate times and to integrate directly for online reservations. 

Strategy

Our strategy over the past 8 years has been to be a very flexible technology partner, working with several design and branding agencies and a variety of resources within Sea Island.  Because the site ultimately resides on our servers, Speartek embraced our role in this scenario, providing stable hosting of a high traffic / high importance website and being a consistent resource with in-depth knowledge of reservation system needs and the structure of multiple websites across Sea Island Company. 

Solution

Develop an extensive informational website using the Speartek content management application.  Train and support the client to empower them to control content updates using non-technical internal resources.  For the latest resort website redesign, the design agency was TIG Global and we partnered with them to develop their graphic design within our content management system. 

Continued Success

We have one of our longest and deepest client relationships with Sea Island.  They are one of our oldest clients and we have served their resort needs as well as other areas with a total of 10 separate websites.  Even through multiple changes in management and marketing firms, we have remained a constant fixture in their internet marketing initiatives. 

Agency Partner

“Schonie, Thank you!  You were terrific to work with.  In fact, so terrific that we want to talk to you about the possibility of working with Speartek on TIG site development in the future.  I would love it if we could work together.  Alison Russell-Quindlen, TIG Global

Fast Facts

  • Development of custom designed site, provided by clients design agency
  • Extensive content site
  • Integration for online reservations, directly to clients property management system
  • Multiple affiliated sites
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“I had great expectations of what Speartek would do for our online sales, having thoroughly discussed their projects with other colleagues in our industry. I was surprised and thrilled at just how successful this project has been and how easy their staff is to work with.”

Diana Borcz
Director of Licensing
and Merchandising for
Rock and Roll
Hall of Fame Museum

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