Case Studies - Jefferson National Parks Association
Nonprofit & Associations | Jefferson National Parks Association | www.jnpa.com
Opportunity & Challenge
JNPA is a large nonprofit association that manages several national parks in the Midwest, the most notable of which is the Gateway Arch in St Louis, Missouri. Their needs required a powerful content management system for a consolidated, deep website and an integrated online store for ecommerce initiatives. Up until this time, JNPA had a diverse online presence with multiple websites and a completely segregated online shop.
Strategy
Create a primary website for the association that would describe at a high level the mission and purpose of JNPA. Within this site would be several micro-sites so that each national park would have it’s own navigation and set of pages. Additionally, an online shop would be accessible from the main site and within the overall primary navigation.
Solution
JNPA utilized a long standing relationship with a local marketing and branding agency to create the overall graphic design of the website. The design files were handed off to Speartek to be built within our content management system. The online store was established as a seamless shopping process.
Continued Success
The JNPA.com website has been hosted on the Speartek platform since 2006 and has grown into a organized collection of well over 100 pages of destination information and an online store with several hundred products. Our relationship with JNPA as one of our most valued clients continues as they have been instrumental in key introductions to other accounts within the nonprofit and museum industry.
Client
Kimberlee Riley is the Director of Marketing for JNPA and a very active advocate for museum and nonprofit organizations that exist to preserve our heritage and enrich lives. Kimberlee says “Speartek helped us to develop a website strategy which focused on our organizational needs for success. Our new website improved our brand management with content tools, increased traffic with communication and SEO tools and increased our sales 150% in the first year with ecommerce tools. Speartek has become a partner in serving our mission with their continued commitment to conscientious service and up-to-date technology tools.”
Fast Facts
- Development of website design provided by client’s design agency
- Configuration of main site structure with multiple microsites
- Seamless shopping experience
- Image gallery for select parks / destinations
- Email marketing campaigns and customized newsletter
