Case Studies - Jefferson National Parks Association

Nonprofit & Associations  |  Jefferson National Parks Association  |  www.jnpa.com

Opportunity & Challenge

Jefferson National Parks Association is a large nonprofit that manages several national parks in the Midwest, most notably the Gateway Arch in St Louis, MO. They needed a powerful content management system capable of managing multiple sites with different content, with all of it tied into one ecommerce platform. In the past JNPA struggled with several different unrelated sites, each with a different presence and style, and several completely separate online shops.

Strategy

JNPA engaged Speartek to create a primary site that would describe the mission and purpose of the organization. Within this site, JNPA needed micro-sites set up to for each national park, complete with individual navigation and page schemes. Additionally, an online shop would be accessible from each page, located within the primary navigation.

Solution

Building upon an existing relationship with a local marketing and branding agency, JNPA created a design for the overall look of the website. Speartek designers worked with JNPA’s designers to build their files into the Speartek CMS. The online store was created and integrated seamlessly into the online presence.

Continued Success

Since 2006, Speartek has enjoyed a great relationship with JNPA, expanding their sites into an organized collection of over 100 pages of destination information, and an online store with several hundred products. Our relationship with JNPA continues into 2011, and JNPA has been instrumental in providing introductions and references to other clients within the nonprofit and museum industry. Nothing speaks to the success of a project like referrals from satisfied clients.

Client

Kimberlee Riley, Director of Marketing for JNPA, is a very vocal advocate of the museums and nonprofit organizations that help preserve our national heritage and enrich our lives. Kimberlee says, “Speartek helped us to develop a website strategy which focused on our organizational needs for success. Our new website improved our brand management with content tools, increased traffic with communication and SEO tools and increased our sales 150% in the first year with ecommerce tools. Speartek has become a partner in serving our mission with their continued commitment to conscientious service and up-to-date technology tools.”

Fast Facts

• Website design provided by outside agency and integrated into the Speartek platform
• Main site configured to include multiple microsites
• Integration of online shopping throughout the site
• Image gallery showcasing the beauty of JNPA’s parks
• Email marketing campaigns and newsletter automation incorporated into content management system