Case Studies - Mori Luggage & Gifts

Retail Ecommerce  |  Mori Luggage & Gifts  |  www.moriluggage.com 

Opportunity & Challenge

Mori Luggage & Gifts is an established retailer of fine luggage and office gifts with 30 stores located throughout the Southeast. Mori approached Speartek in 2005 with the need to be able to update their online presence to stay consistent with their offline branding changes. They needed to be able to control their web site in house, without hiring expensive developers.

Strategy

Speartek planned a full site redesign to complement Mori’s in-store experience. Research showed that many buyers visited the web site to browse products before coming to the store to make a purchase. The site needed to provide detailed, informative content about the products, and reflect the pleasant, helpful atmosphere of the stores and their staff. Additionally, Speartek included brand-landing pages for key premium product lines, and a powerful multi-filtered search function to provide customers with the most versatility and greatest value for their searches.

Solution

The all-new Mori Luggage & Gifts site launched in Fall 2005 and garnered high praise from Mori’s leadership. Speartek’s relationship with Mori continued to grow, and now includes additional projects such as search engine optimization and an integration into their Microsoft Navision accounting software.

Continued Success

Since launch, the Mori Luggage site has generated over a million dollars in direct sales revenue, and another million in additional sales through in-store purchases based on online research. Sales grew over 40% compared to their previous site. After Speartek completed the Navision integration, orders were automatically processed from the site, saving time and money for the client. In 2008, search engine optimization helped increase brand visibility, and drive more traffic. In 2009, Mori launched a separate discount luggage website that shares the same database for administrative efficiency. The long-term relationship Speartek enjoys with clients ensures that we understand our customers and their needs.
 

Client

Gwin Hammond, Marketing Directs of success at Mori, is a client we’ve had the pleasure of working with for over 5 years. Gwin says, “The Speartek ecommerce platform offered virtually everything we wanted at an exceptional value. We were thrilled to see our internet sales increase 40% in the first three months after the new site was launched and we have continued to enjoy years of success with Speartek as our ecommerce partner.”

Fast Facts

• Custom designed website
• Extensive product database and category structure
• Multiple methods of browsing and shopping (traditional, brand specific marketing, extended search capabilities)
• Search engine optimization (SEO)
• Integration to Microsoft Navision accounting software