Case Studies - Valley Forge Flag Company
Wholesale Ecommerce | Valley Forge Flag Company | www.valleyforgeflag.com
Opportunity & Challenge
In 2008, Valley Forge Flag has a basic website presence with information about their product line and the retailers that carried their product. Over the preceding year, they had engaged a web development firm to create for them a wholesale ecommerce website. This project was never completed to a functional level as the complexity of the business rules of the site became much more challenging to develop from scratch. The primary challenge was that there were multiple price points for wholesale products, based on total account volume. Additionally, select products required secured access so that only approved customers within a specified customer group (Government accounts) could see and purchase those items. Additional needs included a refined online brand and better search engine visibility.
Strategy
Design a new online identity that would be consistent with Valley Forge offline branding and present a more professional image to prospective customers. Build the site using Speartek wholesale ecommerce tools so that multiple price levels and product visibility could be controlled by login and customer groups. Plan for long term solution of integration to client accounting system, JD Edwards.
Solution
The site was successfully launched in 2009 and was warmly received by Valley Forge Flags business customers who began submitting their wholesale orders for product to sell within their retail stores.
Continued Success
Website visitors, the time spent on the site, and the volume of sale activity climbed steadily as more and more customers adopted this method of submitting orders to Valley Forge Flags. In 6 months of activity, over 400 orders have been placed for nearly 13,000 items and over $130,000 in revenue. Prior to this site, there was no online ordering activity.
Client
Kristen Breininger was our key contact through the design, development and now ongoing hosting and support phases. Her experience with Speartek has been a positive one in all aspects.
Fast Facts
- Custom designed website
- Extensive product database with select products secured for specific groups
- Multiple price / discount levels
- Integration planned for JD Edwards
